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Have you heard about
Set Point Theory?
Your body is thought to be programmed to defend against weight loss and maintain a certain range of body weight—a range that can be determined by your heaviest past weight. This may be why hunger, and especially cravings, increase when dieting! When weight loss occurs, the brain causes cravings that seem uncontrollable as a way to bring the body back to its predetermined set point.
Did You Know That Cravings Are One Of The Main Reasons Diets Fail?
More than 90% of people report cravings while dieting. More than 60% of people who gave in to their cravings did so even when they were not hungry. You are less likely to lose weight with diet and exercise alone when you struggle with cravings.
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